These keys won’t give you an activated copy of Windows unless you’re in an organization with a Key Management Service, but they will allow you to get through the Windows installation process. If you don’t see this option, you can also provide a KMS client setup key to continue. You may be asked to enter a product key later in the process, too - if you are, just look for a similar small link to skip that screen.

One of the first screens you’ll see will ask you to enter your product key so you can “Activate Windows.” However, you can just click the “I don’t have a product key” link at the bottom of the window and Windows will allow you to continue the installation process. Just begin the installation process and install Windows 10 like you normally would. If you visit that page on a Windows machine, it’ll redirect you to the download tool page instead. If you aren’t on Windows, you can visit the Windows 10 ISO download page to download an ISO directly (say, if you’re installing Windows 10 in Boot Camp on a Mac). There’s a Windows 10 download tool that runs on Windows systems, which will help you create a USB drive to install Windows 10.

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